Safety Vision adds two sales leaders to mass transit team

Safety Vision has expanded its Mass Transit sales organization with Stephen Cofta and Kim Yoder to better support transit authorities, OEMs and dealers across North America. The move is aimed at deepening customer coverage as the company grows its transit technology business.

Why it matters: - Safety Vision is adding dedicated sales coverage for two key channels in transit: major agencies and the OEM/dealer market. - The expansion is meant to improve response times, strengthen customer relationships and support transit vehicles across their lifecycle. - The move signals continued investment in mass transit as Safety Vision pushes video surveillance, fleet intelligence and connected technology.

What happened: - Safety Vision announced the expansion of its Mass Transit sales organization with the addition of Stephen Cofta and Kim Yoder. - Cofta will manage relationships with major transit authorities across North America. - Yoder will serve as OEM/Dealer Account Manager and support dealer-level relationships with cutaway OEM builders across North America. - Both hires are aimed at strengthening support for transit authorities, original equipment manufacturers and dealers.

The details: - Cofta is based in the Buffalo, New York, area. - Cofta brings more than 25 years of experience in transit, transportation and fleet sales. - Cofta most recently served as U.S. sales manager for BAE Systems. - Cofta also held senior sales roles with Proterra and Motor Coach Industries. - Cofta spent more than 10 years with Motor Coach Industries in fleet support, parts solutions and regional sales roles. - Yoder is based in Middlebury, Indiana. - Yoder brings more than 25 years of sales and business development experience in the commercial and specialty vehicle industries. - Yoder spent more than 12 years with ARBOC Specialty Vehicles. - Yoder served nine years as vice president of sales and marketing at ARBOC Specialty Vehicles. - Yoder also spent nearly four years as regional sales manager at ARBOC Specialty Vehicles. - Yoder previously held sales roles with Supreme Corporation and Green Alternative Systems. - Safety Vision is headquartered in Houston and serves customers throughout North America. - The company provides mobile video surveillance and fleet intelligence solutions for mass transit, pupil transportation and commercial vehicle fleets. - Safety Vision’s offerings include onboard video, cloud-connected video management, artificial intelligence-enabled technology and related solutions.

Between the lines: - Safety Vision is separating responsibilities between agency accounts and the OEM/dealer channel, which suggests a more specialized go-to-market structure. - The hires bring long tenures in transit and specialty vehicles, giving Safety Vision contacts and experience in markets where buying cycles and support needs are complex. - Nima Ostad, Safety Vision’s chief operating officer, said the expanded team is intended to raise service levels and keep the company closer to customer requirements. - Ostad also said the added coverage will help Safety Vision understand and respond to evolving needs across North America.

What's next: - Safety Vision will use the expanded sales structure to support major transit agencies and OEM/dealer partners with dedicated resources. - The company is positioning the team to advance broader transit technology sales across the vehicle lifecycle. - The new hires are expected to help Safety Vision deepen relationships as transit customers look for responsive support and reliable technology.

The bottom line: - Safety Vision is betting that more specialized sales coverage will help it win and support more business in North American transit.